The Client & Challenge
Nadia Popova, owner of the U.S.-based Wellness Resources Group Inc., needed more than a marketing consultant—she needed a complete strategic partner. Her personal brand, which serves high-end markets like Chicago and Beverly Hills, had massive growth potential but was bogged down by a fractured online presence. She lacked the time and strategic bandwidth to manage consistent content creation, brand building on Instagram and LinkedIn, and a complex email system serving leads, active clients, and corporate partners. Furthermore, essential projects like course building on Kajabi, event promotion (for Empower and Elevate Women International), annual event outreach, and key creative design work were all stalled.

The DigiWize Solution: Full-Spectrum Strategic Support
The core "wise" plan was to immediately establish brand consistency across all channels and systematize every recurring task. We eliminated the need for Nadia to hire separate designers, marketing assistants, and content writers by providing a single, expert point of contact.

The first critical step was developing customized templates for both social media and email to ensure every communication was immediately recognizable and professional. We implemented a strict monthly planning schedule for all recurring content (blogs, weekly articles, and emails) to guarantee consistency and stay ahead of all deadlines.

Our service was deployed across the client's entire operation:
Content & Strategy:
Full content planning and creation for Instagram and LinkedIn, including dynamic stories with direct links.
Email Marketing:
Built and managed complex email lists from scratch, tailoring communications for leads, corporate contacts, and staff.
Creative Design:
Created a cohesive Brand Kit, designed the entire New You Journal (a 30-day tracker with motivational content), designed professional business cards and flyers, and built websites on Tilda.
Events & Outreach:
Managed comprehensive promotion and sponsor/participant outreach for the annual natural bodybuilding event and separate promotional campaigns for Empower and Elevate Women International events.
Business Operations:
Handled Kajabi course building from research to promotion, designed product landing pages, and managed general strategic research and admin.

The Measurable Outcome
By replacing chaos with a structured, expert system, DigiWize successfully launched and maintained the client's entire digital operation.

Increased Brand Visibility:
We achieved a 100% increase in social media brand visibility from a standing start, establishing a clear, professional presence across all key platforms.
Functional Infrastructure:
The client now has fully functional, up-to-date courses and websites, a cleanly segmented and tagged lead list on Kajabi, and a streamlined system for all future event promotions.
Ultimate Time Savings:
The client gained a massive amount of time and mental energy, knowing that all background marketing, creative, and operational tasks were being handled expertly and consistently.
A Few Examples of Our Work
An overview of the NEW YOU Journal

This journal's goal is to guide you in becoming the best version of yourself. It helps you to center on self- development, get rid of limited believes that holds you back, and have a healthy relationship with nutrition, following more than a decade of my own transformation. My goal is to guide you in becoming the best version of yourself-to MASTER YOUR MINDSET, TAP INTO YOUR TRUE POWER, and live in the best body you can ever be.
Nadia's NEW YOU Journal
We give you a quick view inside the journal that we designed and put together.
© 2025 DigiWize
Reach us directly at
Charmaine
+27 72 313 1223
charmaine@digiwize.co

Theaan
+72 72 304 3262
theaan@digiwize.co
Made on
Tilda