Real Estate Agency (South Africa Based) Case Study

The Client & Challenge
REMAX Town & Country, a well-known name in the Real Estate industry, came to us facing a critical problem common in established businesses: they had no consistent social media strategy. Their posting was sporadic, their content lacked direction, and they were missing out on a huge opportunity to generate leads from platforms like Facebook and Instagram. Their biggest bottleneck was a total lack of clarity on what to post, when to post, and who they were truly speaking to.

The DigiWize Solution: Strategic Visibility & Data-Driven Content
The core "wise" plan was to install a data-driven content machine that would expand their reach and generate qualified leads. Our first and most critical action was sitting down with the client to establish their clear goals and define their ideal client avatar.

Based on this strategy, we executed the following:
Avatar-Specific Planning:
We developed a detailed plan to target their correct customer avatar with the right type of content at the optimal posting times.
Daily Consistency:
We implemented a schedule of one piece of content posted daily as the foundational step to build algorithmic trust and audience expectation.
Testing and Doubling Down:
We began by testing different content formats (photos, videos, informative posts) to see what their avatar engaged with most. Once we understood their audience's preference, we doubled down on that successful content style to maximize impact.
Future Expansion:
We established the groundwork for future growth, with plans to expand the scope to include Email Marketing to better nurture leads.

The Measurable Outcome
DigiWize provided REMAX Town & Country with the structure, consistency, and visibility they needed to turn their social media channels into powerful lead-generating assets.

Measurable Growth:
The account saw a significant increase in reach, views, and engagement, proving the strategic content was hitting the mark.
Improved Visibility & Interest:
Their visibility improved so significantly that people in the industry and community are actively asking about the new look, and there is growing interest for us to expand our marketing services with them.
Lasting Benefit:
They now enjoy reliable brand visibility, a consistent design aesthetic, a reliable posting schedule, and on-point, branded content that reinforces their professionalism in the real estate market.